Home Strategy Marketing Tapping Into the DNA of the Playboy Brand

Tapping Into the DNA of the Playboy Brand

How an previous-school brand name is adapting for fashionable occasions.

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Entrepreneur, CEO and Founder, Sporting activities one Advertising

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Main Promoting Officer and President of Corporate System for Playboy Enterprises Rachel Webber talks about how the Playboy staff is reengineering the legendary brand name and how her schooling and practical experience have well prepared her for marketing and advertising good results.

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