Home Latest News Shoppers In Mexico Are Panic-Buying Beer During The Coronavirus Crisis - NPR

Shoppers In Mexico Are Panic-Buying Beer During The Coronavirus Crisis – NPR


A man stores beer in a shop in Monterrey, Nuevo Leon state on Friday.

Julio Cesar Aguilar/AFP via Getty Images


hide caption

toggle caption

Julio Cesar Aguilar/AFP via Getty Images

A man stores beer in a shop in Monterrey, Nuevo Leon state on Friday.

Julio Cesar Aguilar/AFP via Getty Images

Mexican authorities ordered the shutdown of all nonessential businesses and industries for the entire month of April in hopes of stemming the spread of the coronavirus. To the shock of many, added to the list of nonessential industries was all alcoholic beverage production. Within days a whole new set of panic buying was taking place. Forget the run on toilet paper, beer hoarding was on in cities and towns throughout Mexico.

In the northern border state of Nuevo Leon, Gov. Jaime Rodríguez Calderón went a step further and recommended banning alcohol sales as well. He worried that with families holed up in their homes and under stress, alcohol consumption could contribute to spikes in domestic violence. To the south in Tabasco state, the governor outright banned sales. Mayors in other cities limited hours of alcohol purchases.

Soon videos of shoppers in long checkout lines with carts full of Mexico’s beloved beers were making the rounds of social media.

As well as a whole new set of memes with the hashtag #ConLasChelasNo, roughly translated, #Don’tMessWithMyBeer.

Mexico has 1,688 confirmed cases of COVID-19, with 60 deaths due to the virus. Among the nonessential businesses ordered shut down on Tuesday were restaurants, bars, and nightclubs, all big purchasers of Mexico’s beer and spirits industry.

That reportedly got Mexico’s three major beer companies – Constellation Brands, Anheiser-Bush InBev, and Heineken – lobbying Mexico’s president to designate their production as essential, as he has for other agribusinesses. Not to be left out, the governor of Jalisco state, home to the city of Tequila where Mexico’s most favorite spirit is cultivated, is pushing for an exemption.

Grupo Modelo announced that beginning this Sunday, it would comply with the health emergency decree and suspend its beer production. The company, which sells the Corona label nationally, did stress that it is important to the agricultural industry and that tens of thousands of families depend on its sales.

On a quarterly earnings call Friday, Constellation Brands CEO Bill Newlands didn’t say when production of its beers, which include the Corona label for export as well as Pacifico and Victoria brands, might stop, said Benj Steinman, publisher and editor of Beer Marketer’s Insights. “It was not clear on the call, it was a little strange and difficult to discern what their plan is,” he said.

Constellation Brands is assuring American beer lovers not to worry. The company says it has a 70-day supply of beer already in U.S. warehouses. That’s enough to get through the two upcoming big sales days in the U.S. for Mexican beer …. Memorial Day and of course Cinco de Mayo.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Must Read

Boris Johnson promises UK will provide Hong Kongers path to citizenship after national security fears – CNN

Hong Kong (CNN)British Prime Minister Boris Johnson has promised to provide a path to British citizenship for potentially millions of Hong Kongers, as China prepares to impose a draconian new national security law on the city. That law, Johnson said in an op-ed published in the South China Morning Post Wednesday, "would curtail (Hong Kong's)…

Official resigns from Pentagon advisory board over Esper’s perceived support for clearing protest outside White House – CNN

(CNN)A former top policy official at the Pentagon, James Miller, resigned from his role on the Defense Advisory Board due to what he said was Secretary of Defense Mark Esper's visible support for law enforcement officers' clearing of protesters from Lafayette Square on Monday.Miller called what he saw as Esper's support for suppressing the protest…

George Floyd Protests: Live Nationwide Updates and Video – The New York Times

the arrival of dozens of military vehicles on Washington’s streets on Tuesday seemed to underscore the president’s latest threat — to use the military to crack down on violence and looting — as it emerged that it was Attorney General William P. Barr who ordered officers to clear Lafayette Park on Monday in time for…

Protesters Dispersed With Tear Gas So Trump Could Pose at Church – The New York Times

Politics|Protesters Dispersed With Tear Gas So Trump Could Pose at Churchtear gas.It was because the president, who spent part of the weekend in a secure bunker as protests roiled, wanted to have his picture taken holding a Bible at a battered church just beyond the gates.That church, St. John’s — the so-called Church of the…

NYC looting persists despite curfew, with Macy’s among stores hit – CBS News

A late-night curfew imposed on New York City Monday failed to prevent another night of destruction, including arrests after a break-in at the iconic Macy's store on 34th Street, following protests over George Floyd's death. As the 11 p.m. deadline to get off the streets approached, bands of protesters marched peacefully through Manhattan and Brooklyn,…